The scale of Bina finances is pretty mind boggling. So just to give like the history, they started in 2017 as a crypto exchange when there were other crypto exchange on the market for years, Coinbase. And within six months they became number one. Right. So that's unprecedented. Like that's like launching a search engine today and then six months later beating Google. And then they went within five years to at a peak valuation of somewhere like 400 billion or so with 2,000 employees. Right. So that's zero to 400 billion in five years. So it's at a scale that's never been done before.

I think instead of focusing on the charm, I would focus on what it's about, the story that it tells. It's kind of doubling down on what Michael is saying Y and then backing into actually the charm. Right. And maybe even a way to kind of organize the collections around, you know, around a spirit of feeling, a mood, a personality attribute or trait. You know, like the kindness bracelet or, you know, the fearlessness bracelet. I mean, so you get that braceletes and you know that the person knows you because they got you the bracelet that defines and reflects who you are.

By detaching themselves emotionally and viewing the situation from an outsider's perspective, Grove and Moore had found clarity in crisis. Grove would later distill this ruthless clear sightedness into a mantra for corporate survival. Only the Paranoid survive. This wasn't just a catchy business slogan. It was survival wisdom earned through trauma. For Grove, paranoia wasn't pathological, it was practical. And its seeds were planted a continent away, half a century earlier, when a hard of hearing Jewish boy named Andras Groff was learning to detect danger before it arrived while hiding from Nazi death squads in wartime Budapest.